It’s social media reblog Wednesday again, when we take our favorite social media post from tumblr and reblog it.

This week we chose this article posted by thebuzzbuilders about how the fashion industry can interact with fashion fans on a personal basis using social media: 

thebuzzbuilders:

By: Torre Taylor

Social media is affecting all areas of our lives and transforming industries all around us, including the fashion industry. Any designer, clothing company, or fashion enthusiast will be at a disadvantage if they do not begin voicing themselves via social media sites such as Twitter. Even top designers like the great Marc Jacobs are not only using Twitter, but using it effectively. Last year an astounding number of women were tweeting at Marc Jacobs to create a plus size line. Plus size has always been ignored by the world’s successful high fashion clothing lines, but at what cost? Marc Jacobs is a businessman as well as a fashion designer and any business person knows when there’s a demand, fill it. When the announcement reached Facebook it received more “likes” than ever before.

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It’s true, real-time chat with your favorite designer or company pr person can turn wish-lists into packages headed for your door. 

Sites like Big Live, which offers video, typed-chat, and host commentary are ideal for this kind of real-time surprise sale, whether you’re Gucci or an indie artist. Talking to your fans and instantaneously rewarding them for their fanship is a spectacular way to engage users. 

Check out how DKNY collaborated with us! http://fashionrollcall.com/dkny-pr-girls-big-live-event/