Today is Monday, which means Big Live has some interesting social media news to share with you. Here’s a cool article we were perusing today by Nikhil Chawla at mediaredifined.com: 

http://www.mediaredefined.com/blog/top-5-reasons-social-media/

“1) ROI – Return on Ignorance: It’s funny, but lot of businesses don’t know that Social Media can be effectively measured. They are still living in an oblivion as to why invest in Social Media when we don’t get the ROI (I meant Return of Investment here.) The fact is Social Media can be so effectively measured that you can pin-point every single user, comment, update or even a tag. Ask me, I’ve made reports for our clients. The reports are so in-depth that they are self-explanatory with facts & figures.”

The number one reason Nikhil gives for companies not taking social media seriously is that they don’t understand how well social media can tell you who your users are and what they like about your product. Big Live takes these measurements, so to speak, down to the minute detail to help content providers and partner companies understand who is watching their content and why. 

Knowledge is power.